Former Apple exec and “rock star of retail” Ron Johnson is giving JC Penney a massive makeover. But can he beat the decline of the American mall?
Since the Feb. 1 launch of his drastic company makeover, cozy Rockwellian images have replaced the live-action catalog style of Penney’s ads. Penney’s TV spots now portray funny-looking folks with imperfect teeth reveling at backyard barbecues, auctions and other all-American gathering places. He’s trying to give wholesome families a new gathering spot: the department store.
(via untitled-mag)

