February 24th, 2012
thedailyfeed:

Former Apple exec and “rock star of retail” Ron Johnson is giving JC Penney a massive makeover. But can he beat the decline of the American mall?

Since the Feb. 1 launch of his drastic company makeover, cozy Rockwellian images have replaced the live-action catalog style of Penney’s ads. Penney’s TV spots now portray funny-looking folks with imperfect teeth reveling at backyard barbecues, auctions and other all-American gathering places. He’s trying to give wholesome families a new gathering spot: the department store.

thedailyfeed:

Former Apple exec and “rock star of retail” Ron Johnson is giving JC Penney a massive makeover. But can he beat the decline of the American mall?

Since the Feb. 1 launch of his drastic company makeover, cozy Rockwellian images have replaced the live-action catalog style of Penney’s ads. Penney’s TV spots now portray funny-looking folks with imperfect teeth reveling at backyard barbecues, auctions and other all-American gathering places. He’s trying to give wholesome families a new gathering spot: the department store.

(via untitled-mag)

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  7. a3lee reblogged this from thedailyfeed and added:
    excited for new jcpenney!
  8. hopelessfanatic said: I never go to dept stores, ever. This weekend I had some time to kill, and I happened to visit a JCP. I have never found a store more difficult to navigate. I don’t know what it was like before, but it’s not too great now.
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