Girl Scouts of America logo redesign
You’ll need to look twice to notice the small but significant changes. The new version differs only slightly from the Saul Bass identity designed back in 1978.
“A Fresh Identity for the Girl Scouts of America: The world’s largest organization for girls gets a much-needed facelift.” (via Fast Company)
Maybe I’m biased, but I think Saul Bass’ design was more successful. I understand the need for redesign, but is this enough to make a difference?
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moon3 reblogged this from design-i and added:
redesignrelated:Girl Scouts of America logo redesign...You’ll need to look twice to notice...
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dot-let reblogged this from redesignrelated and added:
Cute bangs! Besides that,...trefoil shape doesn’t really inspire anything
oliveramy reblogged this from youlovelucy and added:
Maybe I’m biased, but I think Saul Bass’ design was more successful. I understand the need for redesign, but is this...
brainofg reblogged this from hunterpryor and added:
I’ll admit I didn’t know Saul Bass designed the original logo for the Girl Scouts. -g
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schwaggology reblogged this from amyblumenthal and added:
I don’t like it. does that mean that the trefoil cookies are going to have to change too? also, the packaging design is...
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